‘5’ Trends in E-commerce that are Valuable for Marketing!

Since buyers spend more time searching for the best online deals, brands and experience, the owner of e-commerce business has a chance to help their customers and gain more market share by optimising the site accordingly. The share of total retail sales of e-commerce brands has been growing every quarter for many years. This is good news, but on the other hand, it indicates growing competition.

By browsing the main market websites, you can add products accordingly. In other words, you really need to recognise your audience and use this knowledge to provide the best experience. For each individual e-commerce business, this may mean that attracting customers will become more difficult. The Bangkok SEO company  will promote your e-commerce business with some latest trends. let's have a look at the following trends in an e-commerce business that are valuable for marketing your business:

Integration of Artificial Intelligence and Machine Learning

The growing interest in machine learning technologies inevitably invades the sphere of electronic commerce. The integration of artificial intelligence (AI) technologies will become even more common. Chatbots on social networks, product recommendations based on search data and user purchase history are the first steps in this. In the near future, a sharp increase in applications based on AI technology is expected.

This will allow sellers to offer customers exactly what they want in less time, with less effort. Such services will become even more useful and will be able to handle more complex tasks, from resolving problems to helping with transactions. Facebook has already offered some online stores access to new chatbots tools that allow Facebook Messenger bots to process payments directly in the application, without forcing users to go to the site.

Must Read- Best Ecommerce SEO Tips for Higher Sales & Conversion!

Responsive Design and Mobile First

This responsive design idea should mean that you not only find and use a responsive WordPress theme but also focus on mobile-first. It implies that your strategy mainly revolves around a mobile user. Even if the statistics of your site show that more purchases are made through desktops or in the store, do not be fooled. Mobile games play a large role in research and in conversions. Therefore, invest in a responsive, high-quality theme that is well-maintained and regularly updated by the developer and checks the performance of the site.

Publish Marketing Content

E-commerce companies may sell goods, but these products, goods or services may not be the initial draw for consumers (especially if these sites are in direct competition with major retailers). According to a study, people trust user-generated content, it is estimated at 50% more than in any other medium. So, if your client wants to drive traffic beyond competition, creating content can be a way to get a leg from them.

Social Obligations

The convergence between social networks and websites is growing every day. While marketers will say that a business needs to keep an eye on social issues and build a presence on these channels, it is the responsibility of the developer to support these efforts using WordPress. Think of your client’s marketing as maps of a well-planned city and all roads are parallel or perpendicular to each other. When you need to cut one route to another, the connection path should be easy to find and without obstacles. There should be buttons, links, pop-ups, and even social channels pointing to social networks, and the lines should not be blurry. if they decide to delve into the content or other marketing strategies, they will need a strong social presence built into their website. You can help them:

• Promotion of content on social networks.
• Creating social network buttons.
• Added “Pin It” button for all product images.
• Integration on Instagram, YouTube or other social networks to show real photos or videos of the product. 

Develop Brand Confidence

Retailers are starting to notice changes in how customers develop brand confidence. According to the study, 55% of consumers trust customer photos more than photos of an established brand. Other studies have noted that more and more consumer dependence on online reviews and customer ratings will determine if they can trust a brand or product. Customers want evidence they can trust. In other words, they need social proof. Therefore, follow some ways to alleviate consumer concerns and build credibility on your site like: 

• Add customer reviews.
• Create a carousel logo to highlight large customers, partners, etc.
• Make a showcase of trust marks.
• Link to the Yelp page of your company.
• Encourage visitors to rate your products.

Summary

This sums up the official report on e-commerce trends in the e-commerce platform. Although these touching trends will transform the industry this year and play an important role in shaping e-commerce for a wider reach for marketers and additional opportunities for our customers. With the help of experts of SEO company in Bangkok, you can increase the visibility of your e-commerce business, plus can promote it effectively in the marketplace.