Featured Snippets: A Complete Guide and How to Target!

Nowadays, the featured snippets are grabbing the attention of users. It is the best way to show a short answer in the form of the block when a user asks a question in Google Search. The block contains the exact answer to the query, extracted from a webpage, plus a link to the page, the page title and URL. These quick answers can help the marketers to significantly increase the number of clicks and traffic to your site. This enhanced visibility also comes with one more benefit - higher organic click-through rates.

However, if you want to get signs of Google snippets, then you will have to make some changes to your content optimization strategy. SEO company will help you to build featured snippets for users. Here we will explain a complete guide on featured snippets. Let's have a look:

Featured Snippets

Things You Need to Know About Featured Snippets 

Google Featured Snippets appear both on the desktop and on mobile and there are 5 types:

· Paragraph 

63% of all Google definitions have just this format. This is the most prevalent format for featured snippets. This snippet shows paragraph-type answers to questions like how, who, when, and what. This short answer to text lies between 40-50 words.  

· Lists 

In this format, the answers present in the form of numbered lists or bulleted lists. This list snippets present apply mostly to posts about step-by-step instruction and recipes. 

· Tables 

The format shows the answer to the query in the form of tables. It applies to those posts that contain comparisons charts or pricing for different models. The search engines like Google values those tables which have well-structured content with prices, rates, years, and other numerical data.  

· Videos 

Nowadays, the videos become interesting as it shows the answers in a specific section of a video. YouTube video player that often appears in response to searches for popular songs or movies. 

How to Target Featured Snippets? 

Here are the following ways to target featured snippets:

· Find Keywords in your Topic that Ask a Question 

Do a little research and find keywords in the topics you advertise that directly or indirectly ask a question. The question should be wide enough and specific, otherwise, Google itself will take the initiative with its Knowledge Graph. Thus, you need to find keywords that ask a question and require an answer in less than two words. There are many services that are happy to help you along the way.

· Know which Featured Snippets Keywords you Rank on Page.

You need to find keywords that already have Google definitions. You may have had to deal with such ones but it is better to turn to any tool that allows you to identify the types of results in SERP. If you really dig out a couple of examples from your field, then you will get an accurate, more complete and better-formatted answer. Thus, even if you rank below competitor providers, it is worth a little mess with the content or writes new material on the topic.  

· Keep Track of Language and Formatting 

The answer must include direct occurrences and strictly fit into a paragraph, list or table. The language and formatting of the content presented on the site are very important. You should use keywords, phrases and terms in direct occurrences and much more straightforward than with normal content optimization. Make sure the answer is strictly fit into a given paragraph, list or table. If you clearly intend to take your place in the SERPs, then do not forget to add keywords to the headlines, title, description, H1-H2, meta, etc.

· Be Accurate and Correct 

Google prefers more logical, truthful and reasonable answers. Google looks at the official position and authoritative sources that it trusts. If all the trust sites give this search engines some information, then it will most likely give preference to an answer that converges with them to the maximum extent possible. In this case, Google will prefer a position that has some kind of scientific basis and at the same time compare it with other sites. Therefore, it is desirable that your answer supports their views, otherwise the search engine will begin to believe you even less.

· Use Maximum Snippet Lengths on Google 

It is not about how to get into the featured snippets but how to get clicks and traffic from this. when you take a ranking-zero position, you get more traffic than those who are in first place in the extradition. And you can increase your chances of winning by using the maximum length of snippets.  

Summary 

Popular snippets are growing the area of focus in SEO, especially for those who are already at the top of the list of 10 search results for targeted keywords. The key to winning Google snippet attributes and more organic search visibility is to understand the nuances of how you should research for the right long-tail keywords on basis of the question, and include the main elements of the snippet’s readiness attributes in the content. In case of any website penalty, the Google penalty service of top-rated SEO companies will help you.