6 Tips to Beating Your Competition on SEO

 SEO is a long term action plan. It takes time to show results, unlike PPC but ensures consistent traffic in the long run. This blog will share six tips that Google is expecting you to follow to beat your competition forever. Let’s get started. 

Six tips for better SEO in 2021

Go for Low competition Keywords.

No content is good unless it consists of the right keywords. Keywords are a set of words typed by users while searching for related topics online. Thus, for a better chance of scalability, it is highly critical to use the correct keywords.

The keywords fall into two categories- low competition and high competition based on the level of competition. So, you will need to target low competition keywords rather than higher ones for easy ranking.

Take notes of the keywords with the lowest competitions and create content revolving around them. Due to the lesser cut-neck rivalry, your content is sure to achieve heights in a considerably smaller duration.

Write In-depth Content

Managing websites is not a child's play. If you are thinking of writing really long paragraphs without focusing on the main point, you need to think twice. The trick is to stop beating around the bush and go straightforward with your opinions. Ask yourself questions like, "Why would anyone want to read what I have written?" "What uniqueness does my writing have to offer?”

Try keeping short, crispy, info-loaded content rather than those like in the history books. You can also start by researching data, noting them down, and then arranging them into sentences.

In this busy world, people prefer shorter and direct contents. So, always make sure you offer what’s needed.

Create an eye-catching headline and meta-descriptions

Have you ever gone through a luring meta or headline that left you asking for more? This is the power of an eye-catching headline and a perfect meta-description.

While searching for interesting topics, your customer will notice the way of your content presentation. From there only, the click rates and incoming traffic is decided.

To ensure that you are doing the right thing, check out your competitors' blogs and articles. Give more focus to their crafting of sentences and how they direct the product's presence. Rather than promoting your company or website, your meta-descriptions should contain more about the blog. Similarly, for curating good headlines make sure to scrutinize the recent trends.

Avoid backlinks from irrelevant websites.

Taking backlinks from multiple high DA (Domain Authority) websites will not ensure top position unless they are from relevant websites. According to Google, the manual exchange of backlinks falls under blackhat SEO and is punishable. Instead, wait for the page to rank automatically in the first page and get backlinks from other relevant websites for its quality content. That will ensure the page will stay on the first page for a long duration of time. 

Optimize Images 

Optimize your image file size (max 100-300 kb) and image size (blog/banner) to enable your page for fast loading. Don’t forget to use Alt Tags (Alternative Tags) for each image. It will help search engines to read the photos while crawling the pages. Include captions wherever possible to provide additional short information for humans. Instead of stuffing keywords, write generic descriptions to match the content on the image. Optimize all old images of your website in a similar fashion. If the list is huge, consider hiring an expert or running a premium plugin to automatically resize the images. 

Aim for a featured snippet

A featured snippet is a part of your blog post that Google highlights to answer any direct query by users. It appears at the top and experts term it as “Position 0” in search results. They steal 19.5% of the clicks from the rank one post. Try to include short answers to any related query of your blog topic inside your post, and if well written, Google will feature it in less than three months. It’s one of the easiest ways to drive traffic even without ranking in the first page. Yet most SEO experts are unaware of it in the first place. 

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