‘8’ Important Digital Advertising Trends for Small Businesses!

Already at the beginning of the first quarter of 2020! Every small and large organization often try to find different ways to keep their company running. In addition, the lack of an appropriate marketing budget can be another problem that does not allow to survive in a competitive market.  

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This is where marketing strategies work effectively in order to promote business’ services and products. Therefore, you must understand the difference between traditional and digital marketing. There are a number of marketing strategies that you can adapt so that your business can attract customers, turn them into loyal customers, and even retain them.    

We can say with confidence that the video is still the most powerful digital advertising trend, and mobile technologies continue to dominate our lives.   

Nevertheless, with the advent of the new quarter, you need to adjust your advertising strategies and prepare every SEO company Bangkok and others for new challenges and opportunities.  

So, let’s have a look at the following 8 important digital advertising trends for small businesses:  

Short Videos  

Video is the trend of digital advertising, which is becoming the king of all content. Many social network channels like Facebook, Instagram, Twitter, and many other applications give the opportunity to conduct live broadcasts.  

To increase user engagement and direct them to conversion, you need to choose shorter advertising formats, as well as personalize content using machine learning technologies. In addition, all this makes YouTube a powerful advertising platform and gives access to the millennial audience. The trending video keeps up with mobility.

   

Interactive Content  

Interactive content makes passive readers active and involved. The effectiveness of such interactive materials lies in the fact that they force the user to take active actions or cause mental processes.  

Such content is much more attractive to users and they are more likely to respond to it and allow users to click on the “Call-to-Action” button. It is necessary to collect customers 'data like including demographic data, problems, interests, patterns, and any other related information that is important to your customers.  

The data collected about customers allows you to segment them very narrowly and show them the most personalized offers. You can start working on topics for a variety of content, including blog posts, posts on social networks, infographics, and even e-books.  

Voice Assistants  

Next year, users will interact more actively with voice assistants. By the end of 2021, the number of people who will do this not only to check the time or send letters but also to solve more complex problems.  

Consumers are already starting to shape the voice economy in which home voice assistants will play an increasingly important role. The ability to instantly respond to the emotions and desires of consumers will help brands find new effective ways to interact with them.  

Mobile Interface  

In 2020, users will rely on convenient interaction with brands through any channels, including mobile devices. So far, conversion rates for smartphones and tablets are inferior to those for computers. Here are some ways to fix this:   

● Invest in new technologies such as AMP and PWA.   

● Consider different search strategies of consumers.   

● Use advanced analytics methods to more accurately track your purchase paths.   

● Use automatic bidding to maximize performance.  

Data-Driven Marketing  

To achieve business goals, marketers will increasingly use machine learning and automation. Advertisers applying machine learning algorithms to their own data can more accurately adjust bid strategies using predictive modes. This allows them to get conversions with maximum value, thereby increasing the return on investment in advertising and income.  

Search Visualization  

Almost 20 years have passed since the creation of Google Images. With the help of this, users are increasingly looking for new information, inspiration, get answers to questions, and also choose products and services.

This is confirmed by some statistics, the frequency of search in images grew on mobile devices by more than 60 %. A good combination of text and images can produce amazing results. In 2020, search visualization will provide new opportunities to marketers and advertisers in the era of visual content.  

Mass Personalization 

The time is coming when machine learning will change marketing beyond recognition. Already today, it helps us better understand users' buying paths, increase their engagement and make key moments of interaction more valuable. Therefore, marketers have more opportunities to analyze user behaviour and mass personalization.

   

Responsible attitude to the information obtained through these technologies will make marketing more personalized, humane and multi-channel due to unprecedented personalization of content.  

Chatbots  

Chatbots are one of the famous digital marketing trends in 2020. It can read and interpret messages and gives the most relevant answers. Advertisers quickly appreciate this trend and began to offer their customers various services such as concierge, while communicating with chatbots exclusively by voice. This trend of digital advertising allows you to communicate with customers 24 hours a day.

Artificial intelligence technologies make it possible to provide a personalized service without having to allocate a separate employee for each client in the company. Artificial intelligence and big data allow you to adjust advertising campaigns and marketing strategies in real-time based on data received about their effectiveness. The trend of chatbots in digital advertising will only gain momentum.  

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Conclusion  

Business development is not an easy task. Creating the authority and influence of your company on its customers is the task that every company faces today. The key to success is to monitor trends and implement them in your arsenal as quickly as possible. Adhering to the digital advertising trends is a new form of Google penalty service that you guarantee yourself a competitive advantage in 2020.