Effective Ways to Get Conversions Rate on your Landing Page!

Conversion is the correlation of visitors who responded to your target action with the total number of people who came to the site, expressed as a percentage. Simply, this is the ratio of people who ordered the goods to those who just visited. The target action on the landing may be different. The client performs actions like:

· Order a product;

· Fill out and send the form;

· Request a call back;

· Subscribe to the newsletter;

· Register and so on.

Google Penalty Service

In general, the percentage of conversion depends on the niche, the quality of the traffic, the offer and many other factors. The conversion may be lower than you expected, either because in the forecasting process you did not take into account the peculiarities of the market, or because the page itself was not designed perfectly. You can fix this by testing the page and the conversion optimization process (CPO). The Google penalty service will help you with this. However, here we explain the effective ways to get conversions rate on your landing page:  

· Attract the Visitor’s Attention  

Suppose your main conversion method is to receive direct calls. So, you should make your contact phone number the most visible element of your page. In case the client cannot call you, you must provide a secondary method of conversion by sending an e-mail or filling out a contact lead form.

Place the phone number in the upper left part of your landing page so that the visitor intuitively understands that it is the phone call that is the desired method of conversion. 

Make the number large, bright, readable, so that the potential buyer could not miss it. Add at least one additional conversion method to the page so that you have several ways to turn a visitor into a lead.

· Place the Call to Action Correctly on the Page

Your call to action (CTA) is an essential element of the landing page that motivates the user to take the desired action. Write a simple and clear phrase that tells the visitor exactly what you offer them. For example, add a phrase like "Call now for free." Position the main call to action at the top of the page so that the CTA is the first thing the visitor sees. 

A call to action is one of the most important components of the conversion mechanism, so it seems reasonable to place it near your contact phone number or lead form.

· Use a Simple but Professional Design 

The visitor acts according to the first part of the proverb. Nothing pushes the user away from participation in the conversion process like the sloppy design and annoying gamut of the landing page. On the contrary, a professionally made design arouses a visitor's unconscious sense of trust in the page owner and his proposal. 

Focus on a few key points in the design of your page or website like simplifying the colour scheme, try to use high-quality, professional-made images, arrange the placement of content on the page so that nothing interferes with the visual information.

· Website Loading Speed 

Problems loading a page on a site reduces conversion. If there is such a problem, it urgently needs to be fixed. Slow loading annoys the user and they will not wait long for the site to load but simply go to another competitor. For this, you need to reduce the page size, reduce the weight of images and simplify the CSS code. This will increase the page loading speed.

· Customer Stories 

People like to read customer reviews that are familiar with your product. Visitors are interested in what the problem was, and how your product helped solve it. If the client is faced with a similar problem, then you have attracted his attention.

· Gain User Trust 

Do not forget to place a link to your privacy policy and security policy near the lead form. User confidence is enhanced by security symbols such as no spam badges and licenses from reputable organizations specializing in web security issues. Place real photos of your real employees and a demo video of the product/service you are offering on the page. The user should begin to feel a sense of trust in you. In addition, watching a video increases the time the user spends on the page, which contributes to his involvement in the conversion process. Post feedback from grateful real customers on the page.

Follow your privacy and security policy. Use on the page photos of your employees, your office, your product. Do not stoop to the petty scam and do not write letters of thanks to yourself.

SEO Company In Bangkok

Conclusion 

Your landing page is an important part of your marketing campaign, so you need to optimize it for conversions. Get to know your target audience so that you can tailor one or more landing pages to their needs and minimize unnecessary distractions. Maximize your visual effects, post targeted video, share some customer stories and use tools to make sure your page is top-notch. SEO company in Bangkok is an online business promoter. SEO site optimization is one of the leading areas of specialization. Our goal is your conversions!