Most Effective Marketing Plans for Online Businesses with a Limited Budget!

A marketing strategy is a checklist for promoting your online business. With it, you understand which channels to attract customers to use, where to look for the target audience, on which sites to buy advertising. Many small firms want to use simple methods of marketing products and branding to their customers. Some marketing methods include website development, direct mail efforts such as postcards or booklets, or email marketing campaigns, including newsletters.

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These marketing efforts are very effective in reducing costs, they allow you to connect with customers at minimal cost and begin the steps of developing a recognizable brand. The experts of SEO company in Bangkok will increase the visibility of your organization. However, let’s have a look at the following effective marketing plans for online businesses with a limited budget:

· Use Social Media to Serve Customers 

Be sure to answer questions from customers or subscribers when they ask them through comments or in private messages. This will make your company look responsive and reliable. If you have a budget, consider hiring a social media manager with community management experience. In addition to posting content on a regular schedule, community managers are required to answer questions or solve subscribers' problems.

· Offer Coupons on the Newsletter or on Landing Pages 

Placing a coupon in your marketing letters can attract and delight your audience. After purchasing a product or service at a discount, the next time users may want to pay in full. It may also be useful to offer potential customers a code for a free trial of your product so that they can test it.

· Content Marketing 

People love meaning, and companies that can provide decent content to their potential customers win the competition. This is not new, but an increasing number of people on the Internet are in search of quality information. They are interested in information about the company and its employees, a convincing description of goods and services, reviews of other customers and much more, which allows you to make a choice in your favour. If you want to stay on top of success, you need to invest in content marketing.  

Content and blogs are extremely important when it comes to your search engine rankings. The more often the keywords you want appear on the pages, the more likely you are to appear in the search results. In addition, the presence of a blog indicates your expertise.

· Optimize your Site for Mobile Devices 

Most searches are performed on mobile devices, so it’s important to have a website that is easy to navigate. A mobile site can also be useful for SEO, search engines have long reported that they put in the first place those sites that have responsive versions. You do not need to be a technical expert to build a website that looks good on your mobile phone. In fact, most CMS platforms already offer mobile-optimized templates.

· Experiment with Photo and Video Content 

According to a HubSpot study, more than 50% of consumers expect a video from brands. Most social media apps, including popular Facebook and Instagram, use more visual layouts. To keep up with these trends, try making some marketing videos.

· Do not Forget About the Marketing Strategy by E-mail 

Once you start creating valuable content and landing pages, you will want to share them with potential customers. This can be done using e-mail newsletters. If you've never sent emails before, you can use free tools. Many of them also offer basic analytics, which allows you to track opens and clicks. 

· Create Interesting Landing Pages 

Through the landing page, you can offer your potential customers a free resource in exchange for filling out a short form of contact information. When they receive the resource, most likely, the chances of buying a complete product will increase.

· Launch Business Pages 

If your business is focused on a local area, the most important accounts for you are Facebook, accounts on recall sites and a business account on Google. Having high reviews improves credibility on the Internet and helps search ranking. For example, on Yelp you can stay for free, set up your profile and add photos, and also start requesting reviews. 

The same goes for registering your Google business page. You can register your business and add photos. If you've ever looked for a company on Google Maps, you know how important its presence is there. You can create a business page on Facebook so users can find your location and opening hours.

· Increase your Site Ranking in Search Engines 

There are many factors that influence why a particular site or page appears in the top places on the search results page. Here are just a few factors: the availability of relevant keywords, the length of the content, the availability of high-quality content, page loading speed, frequency of publication of content and much more.

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Conclusion 

Marketing strategy is an indispensable element for every serious business, regardless of its size and business model. Today, there is no other choice on how to follow global trends. Marketing is not a pursuit of a fashionable brilliant idea. The Google penalty service will prevent your site from any error. This is an effective marketing plan for your efforts to create a sustainable business.