Guide to Internal Page SEO in 2019!

Internal SEO-optimization of pages is the process of optimizing various front-end and back-end components of your site in order to better rank it in a search engine. This will help to increase the amount of incoming traffic. In this, elements like content, architecture, and HTML are subject to optimization. The Google algorithm ranks your landing page according to the quality of performing three types of optimization like on-page SEO, off-page SEO and technical SEO.

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The internal optimization is so important because it helps the search engine to learn about what your site is and what value it brings to visitors and customers. In addition, internal optimization makes your page easy to read and learn not only to search robots but also to users themselves. The experts of SEO company in Bangkok will optimize your site according to search engine algorithms.  However, here is the following guide on internal page SEO in 2019: 

High-Quality Content 

The page content is the cornerstone of internal optimization. It conveys to both users and search engines the important information about the company and its various services. Creating high-quality content with relevant keywords will rank your site on top. You can find keywords on Google or while studying the pages of your competitors. 

You can also use tools like UberSuggest and others.  Content is your opportunity to tell Google and visitors about the value of your company. Optimization of all other elements is somehow based on content, so invest in its development and optimization of enough resources. In order to write quality content, add material with attractive and relevant visual content. Make sure your content is actively availed to solve the problems of your audience. 

Mobile Responsiveness 

Did you know that Google began to give preference to sites that work quickly, primarily on mobile devices while you doing a search from the desktop? Therefore, mobile responsiveness is of great importance. When developing a site, the design and theme of the site, the layout of the content, which would be convenient for reading and navigation on mobile devices. If you are not sure that your site is ready for mobile users, use the Google Mobile Device Friendly Testing Tool. 

Internal Linking 

Internal linking is the process of placing on a page links to other pages of your site with useful content. Internal links are important for internal SEO of multi-page sites because they point visitors to other interesting and relevant material on the site. Therefore, keeping them longer on the resource, motivating them to navigate through it and study it. This behaviour signals Google that the user finds the site useful and valuable to himself. 

The more time a visitor spends on it, the more attention Google will devote to crawling and indexing its pages. Ultimately, this will allow the search engine to collect more information about your resource and help it to occupy higher positions in the search results.

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Site Speed 

Regardless of whether a person visits your landing page from a mobile or desktop device, it should load quickly. While working on search engine optimization, the speed of work becomes an even more important factor. Google cares about the user experience. If your site loads slowly, most likely people will not be on it long enough and Google understands this. In addition, site speed can affect conversions and return on investment. Now, you are well aware of what elements require top-priority optimization during on-page SEO, you should talk about the stages of conducting an SEO audit and how to improve the quality of optimizing your site. 

Alt Image Tags

Alt description is a search engine optimization for your images. They inform Google and other search engines what is depicted in one or another illustration. You cannot ignore this type of strategy since today search engines are actively developing image-based search. This mean Here are some things to remember when adding an alternative description to images: 

· It should be specific and clearly describe the contents of the image; 

· It alt-text should be relevant to the page context; 

· It should not be more than 125 characters; 

· Do not suppose saturation of the alt text with keywords, use them responsibly. 

Structured Marking (Micro-Making)

Micro-markup or structured data is the process of marking up the source code of a website in order to make it easier for Google to find and understand the various elements of content. Micro-marking, snippets, knowledge panels and other useful options help the users to find information on Google became possible. 

This data is also responsible for the correct display of information about your page when someone posts a link to it on social networks. Work with micro-marking belongs to technical SEO since its optimization allows you to significantly improve the experience of users visiting a particular page. 

Title Tags, Header Tags, & Meta Description

Title tags of your pages are one of the most important elements that require SEO optimization. The headers bring to the attention of both users and search engines what they can find on the corresponding page. To ensure a high ranking for the search intentions you need, be sure to include the keyword in the heading of the landing page but try to make it not look alien in the context of the entire phrase. The length of the title should not exceed 70 characters. 

These tags help organize content for readers and help search engines determine which part of the content is the most important and relevant search goal. Include important keywords in the tag, but these should not be the words that are already contained in the Title page.  

Include important keywords in the tag, but these should not be the words that are already contained in the Title page. Its size should not exceed 160 characters. In the description, there must be a place for 1-2 convincing sentences. 

Summary! 

After you complete the planning of the internal SEO, you can proceed with the implementation of the planned actions. This is what you need to do constantly, gradually improving the available results and developing the success of your positions in the search. Google penalty service will free your site from any error and penalty.